Job Responsibilities

Responsibilities: * Develop and Implement Marketing Strategies: Craft tailored marketing plans to enhance user engagement, grow our customer base, and increase app downloads. * Content Creation: Collaborate with the design team to create compelling and on-brand marketing materials, including social media content, blog posts, newsletters, and promotional materials. * Social Media Management: Oversee and manage our social media accounts, ensuring consistent and engaging content that resonates with our target demographic. * Influencer Partnerships: Identify and build relationships with influencers and thought leaders in the fashion space to expand brand reach and credibility. * User Experience Collaboration: Work closely with the product team to write copies inside the app. * Help launch apps to Google Play and Apple Store. * Connect to partners oversea.

Job Requirements

Qualifications * Native English speaker. * Bachelor's degree in Marketing, Communications, Fashion Merchandising, or a related field. * Minimum of 3 years of marketing experience, preferably within the fashion industry or tech startups. * Strong understanding of current marketing trends, and social media platforms. * Excellent written and verbal communication skills with the ability to craft a brand voice. * Experience with content management systems, email marketing services, and basic softwares. * Basic Chinese required.

Required Languages

English, Mandarin