Luis Enrique

Marketing, Social Media, Gaming & Esports manager | Former Garena, Nimo, Moonton team lead
35 years oldOther marketing positionsCome from Mexico Living in Mexico - Monterrey
Language: Spanish, English
Mandarin: not at all

Experienced Marketing, Social Media, and Influencer Manager. Passionate about impactful collaboration and leveraging collective expertise. "You get what you give."

LATAM/BR Esports Marketing Lead for Mobile Legends: Bang Bang
Jun 2022 - Sep 2023(a year)

Achieved over 250K follower growth on esports social networks for LATAM and Brazil by revamping marketing and audiovisual team processes. • Established strong relationships with 24+ esports organizations across three regional leagues: LATAM North, South, and Brazil. • Mentored 20+ on-camera talents to become ambassadors for Mobile Legends professional leagues, facilitating bi-weekly group sessions. • Enhanced the CTR for in-game-banners related to our leagues by >10% through content creator analysis and audience preference research. • Traveled to Perú and Brazil to produce marketing communications and social media content at live events and media days for 60+ pro-players each time, on a tight budget.

LATAM Streamer Acquisition Manager
Huya / NimoTV
Dec 2021 - Jun 2022(6 months)

Trained streamer acquisition agents to analyze platform data, increasing app’s watched hours and reducing time spent in meetings with KOLs. • Reduced the cost of watched hours by 30% through negotiating competitive conditions for streamers based on regional market prices. • Led team during platform closure process, successfully terminating all KOL contracts without any PR crises or legal disputes.

KOL Manager [Speed Drifters/Free Fire] ES Team Manager [BOOYAH!]
Jun 2019 - Dec 2021(2 years)

• Collaborated with the social media team for the launch of Speed Drifters (QQ Speed) in our region, building a community of 80K+ followers in 9 months. • As a KOL manager, established relationships with 120+ content creators from various niches, and traveled with 4 of them to Guangzhou, China for the world championship. • Worked urgently on the localization and Q&A for Booyah! LIVE, a new streaming app. • Led the Booyah! acquisition team, signing over 400 streamers and 30 esports organizations in less than a year through contracts focused on cost per watched hour efficiency.

Esports Team Manager and PR Coordinator
6Sense Esports
Oct 2017 - May 2019(2 years)

•Managed a professional League of Legends team gaming house, PR activities, content creation and influencer relations. •Achieved 3rd place in our first split in "Liga Latinoamerica Norte" •Hired and managed more than 10 professional esports players.

Universidad Latinoamericana
, Communication & Public Relations
Aug 2011 - Sep 2015(4 years)

During this career I learned all the bases of communication models and processes to create content that impacts ideal audiences. Overall, I learned good linguistic and audiovisual practices, as well as the most efficient ways to work with media, entertain

Decision MakingCollaboration & TeamworkAdaptabilityCommunicationFast LearnerComputer SkillsGamingGuitar and SingingCooking <3

Contact Info

  • (+52) 55****8125
  • ****@****

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